5 Reasons the Jeep Wrangler Has Such a High Resale Value

July 5th, 2022 by

The Jeep Wrangler is an icon in the world of off-roading as well as a popular choice for drivers searching for a bold, rugged adventure cruiser that can double as a daily driver. While resale value isn’t usually the first question a car buyer may ask a Jeep dealer in New York, it says a lot about the quality of the vehicle.

When you purchase a new Jeep, your ride will retain a bulk of its value for the first 5 years of ownership. It can even keep 70% or more of its base MSRP in its first 3 years while others tend to lose 30% by the end of the first year. The Wrangler has one of the road’s best depreciation values for a variety of reasons.

How Does The Jeep Wrangler Hold Its Value So Well?

“Jeep Wranglers are known for retaining their value due to their enthusiastic fan base, as well as their durability and performance across all terrains, especially off-road,” says iSeeCars Executive Analyst Karl Brauer. “ Jeep Wranglers also have maintained their iconic design, so even older models don’t appear dated.”

Timeless Design

The Jeep Wrangler has an iconic look with bold lines, removable doors, massive ground clearance, and its unique shape. Better yet, this design doesn’t go out of style, so even older models don’t appear dated. The Wrangler has a huge fan base, and it will continue to outlast the competition in the style department.

Reliability on Every Road

The Jeep Wrangler is a trusted vehicle both on and off the road, whether you need to traverse snow, ice, mud, or any adverse conditions thanks to 4WD, impressive ground clearance, and a stiff suspension.

Blend of Ruggedness and Refinement

Beyond just what the Jeep can do, it is the harmony of toughness and refinement that keeps its resale value high. Today’s drivers want more than just a simple, no-frills commuter or just a huge, gas-guzzling off-roader. They want something that can do it all. The Jeep Wranglers offer a rugged exterior and an updated interior to ensure drivers are comfortable on the streets and off the beaten path.


The MSRP value of the new Wranglers available at Jeep dealerships in New York is surprisingly affordable. This affordability along with a high resale value is a big draw for budget-conscious drivers that want to be sure they are getting the most out of their investment.

It’s a Jeep

Nothing else compares to a Jeep and no other model is quite as iconic as the Wrangler. While the SUV and crossover SUV market has boomed in recent years, this adventure SUV still blows the competition away. Once you fall in love with a Jeep, nothing else will do!

Value Your Current Jeep Wrangler at a New York Jeep Dealer

Want to know what your Jeep Wrangler is currently worth? Get in touch with a Jeep dealer near you to learn more about the local supply and demand along with your current estimated value.

If you are ready to get started with a brand-new model or high-quality used option, schedule a test drive at a Jeep dealer in New York today.

Posted in Jeep News